Saturday, July 7, 2012

For Business Success: Stand Out From the Crowd

Sometimes standing out from the crowd is the only way to succeed. In many types of businesses such as article writing, standing out is a MUST! Competition is tough in this business. Even before high unemployment started forcing people to find other ways to earn an income, this business was competitive. To make clients take notice, and more importantly choose you, you have to be different. It’s not enough to be a great writer.  

So how do you stand out from the crowd? These four simple steps are a start:

  1. Make an impact: Make prospective clients take notice when you apply for a job. If you are responding to a request for a quote – make your response stand out. Show that you put some thought into it by making your proposal one that someone will remember. Even if you don’t get that job, you may get another.  
  2. Offer more:  So someone wants you to write an article for them, try to make it SEO heavy or localize the content. One long-term client has been with me for over 6 years simply because I gave him more. I explained what I was doing and the benefits, and I’m now his go-to writer for many projects.                                                                                                           
  3. Be an expert:  Guess what, clients will pay for expertise. Many great writers do not make it in this business. Why? They refuse to learn the technical aspects. They have no idea what SEO or Google Panda are. Never stop learning, it’s as simple as that.                                                     
  4. Be Nice! Yep, this really does work. Say thank you to clients, even when they may not be the nicest. Send a thank you email for a new project you received. Even when clients move on, thank them for the opportunity of working with or for them. They will remember you.  I’ve had clients come back to me years later when they need something done and done right. 

Ultimately, if you love what you do and you are passionate about it, then it will show. Making your business different is possible – so what’s stopping you from starting NOW!