Many business people often discount the value of Search Engine Optimization (SEO) and blogs because they do not see results. While competition is rife online, this is not the main reason why some businesses are not reaping benefits from SEO and blogging. Often, it is simply a matter of online content not being relevant to the target audience.
Relevance is the driving force being the success of any blog or online content. If people do not feel that information can add value they will not waste time reading it. Some tips for bringing relevance to your blog or online content are:
· Know your audience: while some bloggers will have success with a blog that covers just about everything, for businesses, this is not the way to go. Decide on your niche and cater to readers of that niche.
· Provide the right content: The content must be relevant to the visitors to the blogs. If you are in the jewelry business your blog should address applicable areas such as caring for precious stones for example.
· Use the right keywords: Use keywords that refer to what you have to offer and what your target audience is likely to use to find what they need. If you have an indexing business, terms like ‘freelance indexer’ and ‘book indexer’ can help to build traffic.
· Make it real: People are more likely to visit and become fans of blogs that discuss things that are of importance to them. They will appreciate the idea that they are interacting with real people who understand their concerns. Responding to their comments and having give-aways and contests can help to enhance communication.
While utilizing these tips, try to blog often. A minimum of three times per week is a good start. If you do not have the time to write frequently you can consider hiring a freelance writer with SEO experience; they should be able to provide superior web content. In fact, many businesses do just that.