Anyone who owns a website and hopes for
high traffic will need quality content. There are many ways to acquire content,
with the most common means being:
- Buying it from someone or somewhere. Some SEO writers will say that it is a requirement to pay a professional to write website content.
- Write it yourself
- Use content from free content sites
Many owners of start-ups are in that
delicate position where every spending decision must be carefully weighed. So
paying content writers is not at the top of the list even if the website is lacking
in quality content. For them, the second options are the most attractive if not
always the most effective.
Of course, it is not always about money, as
you may want to be in complete control of the information on your site or blog.
Writing content yourself is possible, but
there are some fundamentals that must be followed when writing good SEO articles.
Luckily these can be learned, and thankfully there are lots of sites online
that provide useful information. Another thing that anyone writing their own content
should know is how to recognize bad SEO writing.
Recognizing Bad SEO Content
Anyone who uses the Internet regularly would
have come across articles that are so bad it almost hurts to read them. Aside
from poor grammar, other ways to identify poor SEO content include:
- Articles which feature heavy keyword usage with very little thought given to clarity
- Articles which seem to have little relevance to the nature of the website
- The use of a long list of related keywords in an attempt to get search engines to index the site
One of the main challenges facing business
owners with an online presence is finding time to follow the changing SEO
landscape. In this context it pays to be realistic about what you can
accomplish. For example, you can stay on top of what’s happening with your blog
while paying a competent SEO writer to generate useful, traffic building
content.
The business owner will still have a
responsibility to learn about SEO content and what constitutes good practices.
This is the best way to know whether you are getting quality work and value for
money. Remember, bad SEO practices can be worse for a website than no SEO at
all. Some search engines will penalize a site for using keyword stuffing and
other ‘bad hat’ practices. Ultimately, the decision to buy a professional SEO
writer to produce content or not will depend on your needs, budget available
and what you want to achieve.
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